Creating the first truly global Supercross Championship brand
At the end of 2021, everything changed when SX Global was awarded World Championship status by the FIM, enabling the creation of the FIM World Supercross Championship (WSX) – the first truly global supercross championship.
Overview
We set out to create a brand that was driven by the the principal aim to excite existing supercross fans as well as capture the imagination of the uninitiated, conceiving and growing a completely new fan base to attend the family focussed adrenaline charged events through the rest of the year, into the 2023 calendar and beyond.
