Positioning a specialist
P.L. Ferrari’s reputation as the globe’s foremost P&I specialist broker was not being leveraged. We worked with them to consolidate all of the disparate and underutilised components of their identity to create a defined brand.
Overview
We began with the brand model, which acted as a foundation to all brand, marketing and communications activity including the Strategic Narrative, all visual elements as well as their annual P&I Market Review. The Review, towards the end of 2019 was augmented with an online platform that simplified the whole data comparison process, allowing users to make better informed decisions.
