Creating a Mutual Vision.
Steamship Mutual asked Pangaea to help them refresh their brand whilst continuing to leverage their heritage and unique mutual status. The desire was to shift from a traditional, discreet positioning to an updated but timeless aesthetic that resonates more effectively with its audience.
Overview
We guided Steamship Mutual through our proprietary Brand Model – a strategic process that builds a strong foundation for defining and aligning brands. Together, we clarified values and a distinctive brand character that instils pride and unifies teams. The result is a fresh, adaptive brand system, designed to be applied consistently and confidently across every brand touchpoint.
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Pangaea took Steamship Mutual though its Brand Model, a strategic process that creates a solid foundation on which to define brands. As an inclusive process, it created ownership of the solution amongst all key stakeholders every step of the way.
