Powered by Racing Hearts
Blockchain gaming company, Animoca Brands, set out to create the first true home for the motorsport community in the metaverse. The digital home of racing – where the status of ownership takes you across games and virtual worlds.
Overview
We strategically designed an identity to scale and evolve with a growing portfolio of gaming titles, studios, and partnerships. At its core is the Heartbeat – a visual representation of the community’s passion, capturing the different speeds and rhythms that fuel our collective love of racing.
