Game-changing market intelligence AI

We began by defining a name that required a distinct position from Mintel’s existing products. ’Leap’ – written, rendered and spoken – centres on delivering rapid insight without compromising the depth or rigour of analysis. It introduces flexibility to the research process, supporting both immediate and emerging strategic needs. The project involved the creation and execution of a full branding and advertising campaign for Mintel, including the development of the Leap brand and key messaging across scripts, voice-overs and creative treatments for two video adverts (30 and 15 seconds), featuring four actors.