An M&A brand strategy uniting 4 global marine brands under Lockton
Four global resources unified into one proposition, globalising Lockton’s marine line through a single brand identity, value proposition, and aligned communications.
Overview
We devised a comprehensive rebranding strategy, focused on establishing a unified brand identity, aligning cultures, and changing internal and external perceptions. Lockton Marine was formed by bringing together three global brands, into a parent brand to create a stronger entity. The result was a united brand identity, defined by a new horizon line – where worlds meet. Coming together, united and connected by this global constant.
