Creating a new, ground-breaking racing series brand
Creating differentiation strong enough to: - Stand out amongst motorsport and entertainment brands - Engage with a highly complex audience profile
Overview
Launch of a new revolutionary brand - Winning Channel 4 as Official Broadcast Partner - Creating a global debate about the new series; in an industry dominated by Formula 1, this was a huge achievement.
W Series is a ground-breaking women’s racing series with serious ambition: To change the face of motorsport. Quite literally.
Pangaea worked with W Series on a strategic level to define the brand's proposition before designing a confident, modern aesthetic to launch the series on a global scale.
It’s more than just exceptional design; it’s about the wonderful people behind it.
Matt Solomun
Brand Ambassador of Animoca Brands
Social media growth in one month
65%
Social media growth in one month
65%
“Pangaea are a joy to work with – friendly, efficient, forward thinking with fresh perspectives on every challenge we give them. The identity they created for us is a piece of magnificence. Many, many thanks guys – I am in awe of what you have produced for us. It is great when an agency truly outperforms. Bravo!”
Catherine Bond Muir,
CEO, W Series
.webp)
Related projects
view all work (57)
Torquesquad
measurable.energy
Mintel Leap
Torquesquad
