Creating a new, ground-breaking racing series brand
W Series is a ground-breaking women’s racing series with serious ambition: To change the face of motorsport. Quite literally.
Overview
We partnered with W Series at a strategic level to define a clear brand proposition, before designing a confident, modern aesthetic to launch the series on a global stage. We set out to create a disruptive brand that celebrates and inspires female racing drivers – today and for generations to come. The result is a driver-first perspective that challenges perceptions, champions women, and gives them a powerful, visible presence in motorsport.
W Series is a ground-breaking women’s racing series with serious ambition: To change the face of motorsport. Quite literally.
Pangaea worked with W Series on a strategic level to define the brand's proposition before designing a confident, modern aesthetic to launch the series on a global scale.
It’s more than just exceptional design; it’s about the wonderful people behind it.
Matt Solomun
Brand Ambassador of Animoca Brands
Social media growth in one month
65%
Social media growth in one month
65%
“Pangaea are a joy to work with – friendly, efficient, forward thinking with fresh perspectives on every challenge we give them. The identity they created for us is a piece of magnificence. Many, many thanks guys – I am in awe of what you have produced for us. It is great when an agency truly outperforms. Bravo!”
Catherine Bond Muir,
CEO, W Series
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