Positioning a specialist
P.L. Ferrari’s reputation as the globe’s foremost P&I specialist broker was not being leveraged. We worked with them to consolidate all of the disparate and underutilised components of their identity to create a defined brand.
Overview
We began with the brand model, which acted as a foundation to all brand, marketing and communications activity including the Strategic Narrative, all visual elements as well as their annual P&I Market Review. The Review, towards the end of 2019 was augmented with an online platform that simplified the whole data comparison process, allowing users to make better informed decisions.
It’s more than just exceptional design; it’s about the wonderful people behind it.
Matt Solomun
Brand Ambassador of Animoca Brands
Social media growth in one month
65%
Social media growth in one month
65%
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