Powered by Racing Hearts
Blockchain gaming company, Animoca Brands, set out to create the first true home for the motorsport community in the metaverse. The digital home of racing – where the status of ownership takes you across games and virtual worlds.
Overview
We strategically designed an identity to scale and evolve with a growing portfolio of gaming titles, studios, and partnerships. At its core is the Heartbeat – a visual representation of the community’s passion, capturing the different speeds and rhythms that fuel our collective love of racing.
“Our key challenge was to create a brand that worked in the nascent world of Web3 whilst still remaining authentic and relevant to the motorsport fan. With their heritage in Formula 1, strategic mindset and super creative reputation, Pangaea were our natural choice for a partner to create and grow the Torque Squad brand.The team has exceeded all expectations and I can’t imagine working with anyone else. I can’t wait for the next stage of our journey – working with Pangaea to establish a true home for the motorsport community in the metaverse – and build the ‘Motorverse’ together.”
It’s more than just exceptional design; it’s about the wonderful people behind it.
Matt Solomun
Brand Ambassador of Animoca Brands
Social media growth in one month
65%
Social media growth in one month
65%
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