An M&A brand strategy uniting 4 global marine brands under Lockton
Four global resources unified into one proposition, globalising Lockton’s marine line through a single brand identity, value proposition, and aligned communications.
Overview
We devised a comprehensive rebranding strategy, focused on establishing a unified brand identity, aligning cultures, and changing internal and external perceptions. Lockton Marine was formed by bringing together three global brands, into a parent brand to create a stronger entity. The result was a united brand identity, defined by a new horizon line – where worlds meet. Coming together, united and connected by this global constant.
Our staged offsite Stakeholder events were 95% attended, and the feedback was 90% positive by the end of the first day.
It’s more than just exceptional design; it’s about the wonderful people behind it.
Matt Solomun
Brand Ambassador of Animoca Brands
Social media growth in one month
65%
Social media growth in one month
65%
.webp)
At the root of this was, “The Horizon” a graphic device that united all creative – something to believe in. A comprehensive rebranding strategy was devised, focused on establishing a unified brand identity, aligning cultures, and changing internal and external perceptions. Lockton Marine was formed by bringing together three global brands, into a parent brand to create a stronger entity.
Instead of erasing the existing brand identities, they were united under the Lockton name, becoming Lockton Edge, Lockton P.L. Ferrari, and Lockton Omni.
