Consolidating four companies into one new master brand.
With an ambitious timeframe of just three months we were tasked with creating a new brand, launching a new website and activating the brand across offices in the UK, Norway, Germany and Singapore.
Overview
Marine insurance brokers Edge Group needed to consolidate their four companies under one new master brand, in order to compete with much larger competitors. We began by writing a Strategic Narrative: the story of the journey that Edge is on, written as a single story which is easy to understand and engage with, in multiple languages and cultures.
It’s more than just exceptional design; it’s about the wonderful people behind it.
Matt Solomun
Brand Ambassador of Animoca Brands
Social media growth in one month
65%
Social media growth in one month
65%
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