Creating a website for the insurance company of the future
The Challenge
Reboot the strategy to “Serve & Spark”- Target use of the site where it doesn't play a role in how we do business currently.
More opportunity for lateral movement through all site content and sparking interest in your peripheral vision.
Moving people from a targeted experience to one of discovery by peaking their interest with articles, products, solutions, recruitment or evidencing our smooth and personable claims process.
Promote the 150+ Convex Conversation’s episodes throughout the site to increase the podcasts visibility.
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Product Page
Standardised look and feel, Key distinct imagery used for product orientation, Presentation of products and classes is unified, Lateral movement between products and all key CTAs are prominent and inline.
The Competitive Edge
Its selling as well as providing information - further evidencing Convex as being true to their value and the carrier of choice.
