Creative strategy and design

Perpetual Sports Consulting

Brand identity

Pangaea worked with Perpetual Sports Consulting to create a new identity that reflected how different, thorough and engaging its approach is compared to other sports marketing agencies. We wanted to create a brand that reflected their young, collaborative and educational approach. We created a friendly, approachable and neutral lower case wordmark. 


To strengthen Perpetual’s role and messaging as a partner, collaborator and guardian, we created the ‘Sporting Line’ graphical device. Perpetual helps brands cross their ‘sporting lines’ to engage their audience, maximise activation and deliver RoI.