Creative strategy and design

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MS Amlin Andretti

Evolving the iconic

Following a merger with Japanese firm Mitsui Sumitomo, Amlin renamed as MS Amlin and their presence in Formula E needed a complete overhall to reflect this. MS Amlin came to us to design a new identity for the racing team and a livery, team clothing and race suits to support it.

 

 

 

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Amlin has always set the bar in Formula E when it comes to brand standards – our Amlin Andretti car liveries have been the envy of the paddock and popular in the public eye. I’m happy to now be able to share the new MS Amlin colors as we celebrate the new future of the relationship and raise the bar yet again.
— Michael Andretti, Chairman Andretti Autosport
 
 
 
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