A website for the insurance company
of the future
Sector
Specialty Insurance
Discipline
Digital
The Challenge
- Reboot the strategy to “Serve & Spark” - Target use of the site where it doesn't play a role in how we do business currently
- More opportunity for lateral movement through all site content and sparking interest in your peripheral vision
- Moving people from a targeted experience to one of discovery by peaking their interest with articles, products, solutions, recruitment or evidencing our smooth and personable claims process
- Promote the 150+ Convex Conversation’s episodes throughout the site to increase the podcasts visibility
The Competitive Edge
Its selling as well as providing information - further evidencing Convex as being true to their value and the carrier of choice.
For our full brand case study click here
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Navigation
- Dropdown menu works harder to help people discover content
- Direct access to key products and personnel
- Search - Canned, predictive and free text
- Key articles and press releases given additional promotion
- Progressive reveal helping content visibility and orientation
Product Page
- Standardised look and feel
- Key distinct imagery used for product orientation
- Presentation of products and classes is unified
- Lateral movement between products
- All key CTAs are prominent and inline
Jump Links
- Anchor links help with orientation
- Access key content more quickly
Modular Card System
- Card system used site-wide to build a variety of different page layouts
- Customisation of product pages is enhanced
- Lateral movement and promotion of content
People page
- Insight: Many people arrive on these pages direct from Google
- Action: Make this page work harder for the digital estate
- Solution:
Accessibility instead of availability. Action orientated CTAs help the user make contact on their terms
Background image gives an indication of where business is done. This varies with staff location
Lateral movement with similar or related products/team
A destination for underwriter’s more public downloads
A bid for connection, might you like to work here with this person? A nod to ongoing recruitment
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