Creating a brand for the insurance company of the future

The Result

- Determining Convex’s Values, intertwining them with corporate and employee behaviour with all stakeholders, whether internal or external
- Creating a Strategic Narrative for the company, incorporating the Values, based upon becoming both the ‘insurance company of the future’ and their Clients’ ‘favourite’ insurer
- A new aesthetic for consistent use across digital, 3D modelling, office environment, brand assets and tools, all print design, internal communication
- Bringing the brand to life in the digital world by creating a new and innovative website 
- Engaging employees through a brand launch event and internal communication

The Competitive Edge

Developing a strategy that defined how the brand would achieve the company’s ambition of becoming the ‘insurance company of the future’.

Evolving a suite of logo-marque based hero imagery to be used in all primary communication to create a consistent brand experience across all channels.

For our full digital case study click here

Convex appointed Pangaea to inject the excitement, emotion and dynamism associated with Formula 1 into specialist and re-insurance. Convex needed to quickly evolve beyond its basic logo marque to create an identity and suite of materials that would help them achieve more meaning and relevance as a brand with its target audiences, across all communication channel.

Pangaea took Convex through a journey where their Values were identified and articulated, forming the foundation for the Strategic Narrative that followed. 

The outcome is an ongoing programme of communications from website to presentations, to internal communication, to workplace environment design and signage as well as stakeholder events and print collateral.