Volkswagen Retailer Business Conference 2019
Pangaea delivered full Creative Direction of Volkswagen's 2019 Retailer Business Conference in Stockholm.
We began by creating a full brand identity to be implemented across all digital, print and event collateral. The Swedish capital had been chosen to host the conference for its unique ability to change and adapt and the identity was designed with this front of mind.
The business meeting element of the conference was hosted at Artipelag, an art museum located in Stockholm's archipelago. We designed staging to reflect the simple yet beautiful building and its surroundings. Multiple transparent screens were installed in front of a 16 metre wide LED wall to create depth and intrigue to the content.
The identity transitioned to a Gala Evening hosted at Stockholm City Hall, with an aesthetic nod to the venue's prestigious Golden Hall. Invitations and menus were designed to set the tone for the glamorous evening with gold foil enhancing the theme.