Creative strategy and design

Volkswagen Retailer Business Conference 2019

Pangaea delivered full Creative Direction of Volkswagen's 2019 Retailer Business Conference in Stockholm.

We began by creating a full brand identity to be implemented across all digital, print and event collateral. The Swedish capital had been chosen to host the conference for its unique ability to change and adapt and the identity was designed with this front of mind.

The business meeting element of the conference was hosted at Artipelag, an art museum located in Stockholm's archipelago. We designed staging to reflect the simple yet beautiful building and its surroundings. Multiple transparent screens were installed in front of a 16 metre wide LED wall to create depth and intrigue to the content.   



“We’d like to add our thanks and gratitude for the immense amount of work and commitment you’ve shown to helping us deliver this truly ground breaking event. We’ve enjoyed the journey and the teamwork!
We’ve had lots of comments on all the materials as well as the show and the set including from the owner (and Board) of Artipelag, who’d heard about how great the set was and asked to come and look. He is the founder of ‘Baby Bjorn’ another iconic Swedish brand. I think we managed to pre-sell at least three ID.s in Sweden today!”
— Marketing Manager – Events and Internal Communications, Volkswagen UK
RBC Gala Evening.jpg



The identity transitioned to a Gala Evening hosted at Stockholm City Hall, with an aesthetic nod to the venue's prestigious Golden Hall. Invitations and menus were designed to set the tone for the glamorous evening with gold foil enhancing the theme.


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