Creative strategy and design

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Havaianas, Lucas di Grassi and the 59th Macau Grand Prix

Havaianas briefed us to design the overalls for Lucas di Grassi for the 2012 Macau Grand Prix.
The design took inspiration from the unique strap detail of Havaiana’s sandals. Featuring a crisscrossing strap design in vibrant colors all across the body, the overall design appropriately reflects the playful spirit of the renowned Brazilian brand.






We wanted to create a set of overalls that really went beyond what people have done in the past. To do this used a combination of printing and embroidery to give the overalls a look and feel consistent with the Havaianas’ brand. In keeping with Havainas’ brand values, the overalls also feature a bespoke glow in the dark thread, just for fun! 
Havaianas sponsored the Ferrari 458 GT3 entered by Auto Italia for the 59th Macau Grand Prix. 

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