Creative strategy and design

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Engineering a new brand hierarchy

Following Torotrak's purchase of Flybrid, both brands found themselves suffering a lack of identity with offices 150 miles apart. Pangaea were brought in to help simplify things.



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We created a hierarchy that was easy to understand and brought employees together under one united brand. Sub-brands were created for each of Torotrak's key products; all designed with a consistent look and feel.


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