Creative strategy and design



Julius Baer

Maximising sponsorship investment

Pangaea worked with Julius Baer to help improve brand visibility within their sponsorship of Formula E. We developed a version of their wordmark specifically for racing that maximised visibility and therefore exposure on TV. 



The wordmark was re-drawn subtly increasing the weight of each letter. Kerning was decreased to allow the mark to be larger within a set space. 


Guidelines were written to ensure the new racing logo is correctly implemented across the various assets available to Julius Baer whilst respecting the integrity of the brand.  


Similar projects