Julius Baer

Maximising sponsorship investment

Pangaea worked with Julius Baer to help improve brand visibility within their sponsorship of Formula E. We developed a version of their wordmark specifically for racing that maximised visibility and therefore exposure on TV. 

The wordmark was re-drawn subtly increasing the weight of each letter. Kerning was decreased to allow the mark to be larger within a set space. 

Guidelines were written to ensure the new racing logo is correctly implemented across the various assets available to Julius Baer whilst respecting the integrity of the brand.