This is our stock in trade, whether it’s a slow and barely noticeable evolution, preparation for a line or brand extension, or a full-blown ideation, naming and brand origination job, we can do it. We always – always – begin with a clear strategy, which we originate or re-write in language that is clear and unambiguous.
Sometimes a brand just gets tired. There may be little we can do to prevent it, but there’s always plenty we can do to revive it.
Once we’ve got our strategy straight and our identity clear, guidelines written and tested, we have a special ability to apply it across all brand assets both inside and outside the client company.
From our motorsport experience we’ve become skilled at understanding what it takes to kiss the badge. Teams need consistency and clarity of message just as companies do, though the brand assets and channels of communication may differ. We have designed team kit, equipment liveries, training and racing environments and all sponsorship-related materials, visuals and animations.
As an extension of our corporate identity work, we apply branding and guidelines to all kinds of corporate materials like annual or interim reports, marketing collateral, presentations and digital templates.
We work across all media both on- and off-line, in print and film, stills and motion graphics. We have some great credentials in CGI imagery and animation too so if what you need doesn’t exist, we can create it.