Torotrak

Engineering a new brand hierarchy

Following Torotrak's purchase of Flybrid, both brands found themselves suffering a lack of identity with offices 150 miles apart. Pangaea were brought in to help simplify things.

We created a hierarchy that was easy to understand and brought employees together under one united brand. Sub-brands were created for each of Torotrak's key products; all designed with a consistent look and feel.

Pangaea continue to be Torotrak Group's lead agency.