An illustrated strategic narrative, driven by something different
Sector
Automotive
Disciplines
Strategic Narrative / Illustration / Internal Branding
The Result
A strategic narrative for Skoda’s complex network of retailers via a series of illustrations which:
- Became a key internal brand asset
- Were adopted throughout the business for internal communications and office branding
The Competitive Edge
The simple but effective illustrative approach created strong internal engagement and buy-in to the complex strategy.
Launching a new strategy to a complex network of retailers is no mean feat. To simplify the message Pangaea created a series of illustrations to bring Skoda’s strategy to life in an engaging way. The illustrations have become an important internal branding asset and are used through the business in internal communications and office branding.
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