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Creative strategy and design
 
 

Powered by Racing Hearts

Sector
Gaming / Web3 / Virtual Worlds

Disciplines
Brand strategy / Brand identity / Digital

 

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Blockchain based gaming company, Animoca Brands, whose motorsport Web3 platform ‘Motorverse’ wanted to create a motorsport community for true enthusiasts. The digital home of racing. The status of ownership. The thrill of racing. A place to build, connect and grow.

At the core of the identity is the Motorverse Heartbeat – the different speeds, rhythms. Fuelling our love of racing. The beating passion of our community.

 
 
 
“Our key challenge was to create a brand that worked in the nascent world of Web3 whilst still remaining authentic and relevant to the motorsport fan. With their heritage in Formula 1, strategic mindset and super creative reputation, Pangaea were our natural choice for a partner to create and grow the Torque Squad brand.
The team has exceeded all expectations and I can’t imagine working with anyone else. I can’t wait for the next stage of our journey – working with Pangaea to establish a true home for the motorsport community in the metaverse – and build the ‘Motorverse’ together.”