Infiniti Redbull Racing

Developing the identity of a new Formula One title partnership

Pangaea was approached by Prism when Infiniti, the luxury vehicle division of Nissan, became the title partner of the Red Bull Racing F1 Team in 2013.

Our first task was to create and develop the teams new brand guidelines. The guidelines were not only the basis from which all team collateral were designed but an important tool for every corporate partner of Infiniti Red Bull Racing.

Pangaea applied the new look identity to all marketing and media collateral from stationery and VIP tickets/passes, to activation guidelines and team merchandise.