Standout, from sandals to overalls
Sector
Motorsport
Discipline
3D Design
The Result
Delivering:
- Racing overalls consistent with Havaianas branding that went far beyond the typical approach to overall design.
- Greater standout and awareness with the target audience, as well as inspiring further promotional applications.
The Competitive Edge
The unorthodox design of the race overalls created standout and tipped the scales of awareness with the target audience.
Havaianas briefed us to design the overalls for Lucas di Grassi for the 2012 Macau Grand Prix.
The design took inspiration from the unique strap detail of Havaianas’ sandals. Featuring a crisscrossing strap design in vibrant colours all across the body, the overall design appropriately reflects the playful spirit of the renowned Brazilian brand.
We wanted to create a set of overalls that really went beyond what people have done in the past. To do this used a combination of printing and embroidery to give the overalls a look and feel consistent with the Havaianas’ brand. In keeping with Havaianas’ brand values, the overalls also feature a bespoke glow in the dark thread, just for fun!
Havaianas sponsored the Ferrari 458 GT3 entered by Auto Italia for the 59th Macau Grand Prix.
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