Perfecting the pitch with a powerful commercial proposition
Sector
Motorsport
Discipline
Proposition development (commercial and sponsorship) / Sales presentations / Sales collateral
The Result
Delivering:
– Winning sales presentations to attract investors
– A toolkit of go to market propositions, narratives and imagery for maximum impact
These tools contributed to winning global partnerships with Visa, Enel, EDF and Spotify.
The Competitive Edge
A commercial / sponsorship proposition that created desire with the most discerning of partners, as well as uniting the sales team and marketing team under one message.
Formula E, the world’s first single seater fully electric racing series, had just completed its debut season to widespread acclaim. With great success comes expectation and pressure to kick on in the sophomore season. Formula E was no exception. The rights holder needed to craft a new, more mature commercial proposition that built the brand’s success to date and also set out its ambitions for the future.
Pangaea worked with Formula E to design and write a powerful sales proposition to global sponsors of the exciting all-electric racing series.
