MS Amlin Andretti

Evolving the iconic

Following a merger with Japanese firm Mitsui Sumitomo, Amlin renamed as MS Amlin and their presence in Formula E needed a complete overhall to reflect this. MS Amlin came to us to design a new identity for the racing team and a livery, team clothing and race suits to support it.

The latest iteration of the team’s identity and livery is the most cohesive to date. Following Amlin’s acquisition by Mitsui Sumitomo and our close association with Andretti motorsport, we needed a new aesthetic that was sympathetic to all three brands’ history, legacy and values. With a reputation for having the best looking team on the grid Pangaea were given a tough brief to ensure we remained on top.

What Pangaea did not only fulfilled all of these criteria, but surpassed them across all brand touchpoints
— Geale Whyte, Head of Brand Engagement, MS Amlin
Amlin has always set the bar in Formula E when it comes to brand standards – our Amlin Andretti car liveries have been the envy of the paddock and popular in the public eye. I’m happy to now be able to share the new MS Amlin colors as we celebrate the new future of the relationship and raise the bar yet again.
— Michael Andretti, Chairman, Andretti Autosport